During a Sup de Pub competition, we had the honor of seeing our agency finish in the finals, and so were able to present 2 weeks of hard work to the B&M Communications team.

As a reminder, Baume & Mercier is a Swiss luxury watchmaking company founded in 1830, and a subsidiary of the luxury conglomerate Richemont.

How can you reposition B&M as a Maison with a strong & unique storytelling in line with the Maison DNA and audiences?

That's what we were asked to do. We had 2 weeks and a budget of 1 million euros to relaunch B&M's brand image.

"Be disruptive”

For the deliverables, we were pretty broad. We decided to present a campaign visual accompanied by some social media content. And, to give concrete expression to this new image, we imagined a pop-up store.

To announce B&M's new image to the world, I worked on a new Tagline "Le coup d'avance", which you can discover at the end of the commercial.

The video was directed and edited by me, as I was in charge of this part of the project.